When the Restaurant Becomes the (Taco) Beautiful: A Look into Rockstar’s Satirical Game Companies





When the restaurant is the (taco) beautiful

Grand Theft Autos are not only known for being extraordinary outlets, but also for being sharp and well-thought-out satires of our society. So, Rockstar is no longer about inventing completely fictitious companies in games, almost parodying the giants of real life: Apple, for example, becomes Fruit and Taco Bell becomes… Cluckin’ Bell. A sign that we have all seen in some titles of the saga, recognizable thanks to its logo and its employees all dressed in chick yellow.

New attempt, new ban

Visibly not a little proud of his communication coup, Smokin J’s BBQ therefore wanted to repeat the experience for Comic Con 2023, this time with Burger Shot (the “GTA-ized” version of Burger King). Except this time, Rockstar stepped up and tightened the screw before everything fell into place.

So it’s finally a Dont Cluckin Tell that will see the light of day, a modified version of the Cluckin’ Bell and which therefore gives a nod to this legal history. We do not laugh too much with Rockstar.


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