The movie “Barbie” is just under $100 million away from reaching the impressive milestone of earning $1 billion at the worldwide box office.

Produced by Warner Bros. Discovery and Mattel, the bubblegum pink film has already amassed $916.1 million and is predicted to cross the billion-dollar mark by Monday.

Achieving a Historic Milestone

“Barbie” joining the billion-dollar club is a significant moment for both the film and its director, Greta Gerwig. Gerwig will become the first solo female director to accomplish this feat, according to Shawn Robbins, the chief analyst at BoxOffice.com.

In 2019, Anna Boden, the co-director of Disney’s “Captain Marvel,” became the first female director attached to a billion-dollar film. “Captain Marvel” fell just short of $1.13 billion during its theatrical run, as reported by Comscore.

A Landmark for Warner Bros. Discovery

Once “Barbie” surpasses this milestone, it will become the first billion-dollar film for the newly merged Warner Bros. Discovery, which took place in 2022.

Global Phenomenon and Cultural Discussions

“Barbie” has unexpectedly become a global phenomenon, reigniting conversations about femininity, says Robbins. The film successfully brings an iconic brand to the big screen, combining nostalgia and relatability to tell an entertaining story in the modern world.

Reaffirming the Power of Cinema

“Barbie” arrives at a time when studios have struggled to connect with audiences, with several adult-oriented blockbusters underperforming in recent months. However, the film proves that moviegoers are still interested in quality films and unique communal experiences. The success of “Barbie” has led to record-breaking ticket sales in July, as audiences flocked to theaters.

Unusual Success Factors

Paul Dergarabedian, senior media analyst at Comscore, attributes the financial and cultural success of “Barbie” to a combination of factors, including a great release date, effective marketing campaign, and an enjoyable movie theater experience.

Notably, “Barbie” was unaffected by ongoing writers and actors strikes that have disrupted Hollywood. The film was released just one week after the initiation of the Screen Actors Guild – American Federation of Television and Radio Artists strike, allowing its marketing efforts to proceed unhindered.

Continued Box Office Success

Box office analysts anticipate that “Barbie” will maintain strong ticket sales beyond this weekend. With limited competition throughout the remainder of the summer season, the film is expected to continue attracting moviegoers to theaters.

Dergarabedian concludes, “Barbie’s” achievement of the $1 billion milestone is just the beginning of its journey towards even greater success. As the film’s popularity and cultural impact continue to grow, its box office fortunes will rise to even greater heights in the coming weeks.