Abu Dhabi Media from the UAE announced today, Friday, that it has obtained the rights to broadcast three Italian football competitions, namely the League, Cup and Super Cup, for a period of three years until 2025.
Abu Dhabi Media said in a statement that its broadcast rights victory came “following a strong offer from the company to the tender put forward by the Italian League, especially since these tournaments are very popular among football fans in the region and around the world. “
Abu Dhabi Media did not mention the value of the contract, which includes the broadcast of three competitions in the Middle East and North Africa in partnership with Stars Play, which provides a video-on-demand service, but Italian media reported last June that it was at least 75 million. Euro.
The Italian league will return to Abu Dhabi Sports, one of Abu Dhabi’s media outlets, after a 17-year absence, as it had previously obtained its rights between 2003 and 2005 before moving on to Qatari BN Sports, which announced in 2020 about your termination. broadcast until the end of the broadcast. Contract for “legal reasons”.
And in the absence of a satisfactory offer in its call for tenders last year, the Italian league developed its own Arabic-language YouTube channel to provide matches for free, five matches a day during the first part of the season, and then all ten. matches since February.
Source: agencies