Google's new Pixel 7 and Pixel 7 Pro rival the best flagship phone competitors at a lower price. Google has boosted Samsung Galaxy and iPhone trade-in values to make them even more enticing.
The Pixel 7 duo has better camera features than their predecessors, is powered by a new chip, and marks the return of the facial recognition system.
The 8GB/128GB Pixel 7 costs $699, whereas the base Pixel 7 Pro with 12GB of RAM and 128GB of storage retails for $899. These are the same as Google's prices for the outgoing Pixel 6 series.
Even though the last generation models helped Google increase its market share, it's still insignificant compared to market leaders Apple and Samsung. The Mountain View company is eager to change that.
This might work better as bait for Samsung users, as iOS users will also have to consider factors like accessory compatibility.