Saudi Arabia will host an international entertainment forum for the first time in the Middle East, starting next March.

The Saudi Arabian General Entertainment Authority is organizing the Riyadh International Entertainment Forum for the first time in the Middle East in cooperation with IAAPA from March 5 to 8.

The Okaz newspaper reported that the forum is the largest gathering of experts and specialists in the entertainment industry from around the world, as it includes dialogue sessions in the presence of international speakers and experts.

This will include a companion exhibition for international companies and will provide unique opportunities to exchange experiences with major international investors in the entertainment industry, as well as field trips to major entertainment cities in the Kingdom.

The forum will also be accompanied by a dedicated professional development program offered by the organization’s Institute of Direction Managers (IAM) to share industry best practices across the types of projects being undertaken by leading entertainment companies from around the world. as well as a range of opportunities to network with experts to learn from them. And a group of excursions to Boulevard Riyadh City and Boulevard World, Okaz reports.

It should be noted that the International Entertainment Forum, in which the IBA participates for the first time in the Middle East since its founding in 1918, aims to explore new developments and global innovations in the entertainment industry, in addition to maximizing the effectiveness of the initiative, as well as knowing how and tools to measure the success of entertainment events, as well as addressing the challenges of the entertainment sector and supporting its strategies through the necessary qualifications of its event and program managers.

Source: “Okaz”

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