Marketing firm 6S asks Apple to call new phone the iPhone 7

Apple’s holding an event on September 9 to announce its next line of iPhones (among other things), and one marketing firm is hoping the company has a last-minute change of heart on what it’s planning to call the next iPhone.

That firm, 6S Marketing in New York, has launched a creative and amusing campaign to try to get Apple to consider its request — and of course, let the world know about 6S Marketing. The firm put up one billboard in New York City’s Times Square and stationed a mobile billboard outside the flagship glass cube Apple Store on Fifth Avenue with a simple message.

“Dear Apple, Please call it the iPhone 7. Sincerely, 6S Marketing.”

Alongside the message is a promotional page,, which links to the company’s blog post about how company founders Chris Breikss and John Blown decided to call the firm 6S Marketing back in 2000, and also features the hashtag #WeAre6S. The company has used the hashtag in the past to highlight and promote its company culture on Instagram and Twitter, and is using it to get folks to join in on the 6S (Marketing) conversation.

Of course, 6S Marketing doesn’t really expect Apple to change the name of its next iPhone — after all, the keynote is on Tuesday and Apple has already mass-produced the iPhone 6S to get it out to customers later this month.

Still, it’s a pretty funny campaign to promote 6S Marketing as we all patiently (or, not so patiently) wait for Apple to unveil its latest line of products on September 9.


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