A trade show is a great place for your business to meet new people and make new business connections. When done right, trade shows give your company a rare chance to not only show off its newest products and services, but also to get a better idea of how the market is changing. So, whether you want to try out a new idea, promote a product, or sell a service you already have, it is very important to set up an attractive trade show booth. Here are a few things to think about when setting up your trade show booth this year, for those of you who want to get the most out of it.
Use colours and pictures that make people want to take a second look.
Even though it’s important to go over different marketing strategies with your reps before the trade show, you should keep in mind that even the best reps can’t sell anything if there aren’t any customers. A trade show does have a lot of potential customers, but it also has a lot of booths and companies that are in competition with each other. This is why you need a display that people can’t miss if you want to get their attention. Use a lot of colours and pictures to draw attention to yourself. Put up interesting messages on signs and banners to get people’s attention. “A picture is worth a thousand words” is an old saying. Instead of having your representatives shout for people to come to your booth, let your trade booth do the shouting by being full of colourful signs and interesting pictures. If your business uses trucks or vans, Craftsmen can make custom graphics for your fleet.
Use technology to connect with people.
People are more used to reading things on a screen than on paper now that we live in the digital age. So, adding technology to your display will not only give your booth a new look, but it will also let you say the same thing in a creative and flexible way. Faster than you can blink, technology is making its way into trade shows. Having digital displays in your booth to show or explain your product will greatly improve your results. For example, you could use social media to keep online conversations going during the live event, or you could have interactive touch screens and video monitors to keep your audience interested.
Do you want to share a video? Does your company have a programme that people can get on their phones right away? Put them out there and let technology sell them for you.
Have brochures and business cards with information on them.
When people come to your booth, you need to give them information about your company, its products, and anything else you want to talk about. Most of the time, you should have well-designed brochures that say very clear things. Don’t put too much information in your brochure. Use several brochures instead and put them in a brochure holder. Put the business cards close to the holder so customers who are interested can grab one right away and add your company to their collection.
Give things away and offer free samples.
Giving things away is a great way to make sure people remember your company. When thinking about freebies or promotional items, make sure that what you give away is a good representation of your business. The free items should fit within your company’s budget and be useful or “wow” enough to make people want to find your booth when they see them in someone else’s hands. Be generous. Give away some free samples and let your company follow your customers home.