IN the latest sign of his increasing commercial appeal as he seeks to build a global brand, Jarryd Hayne has developed his own personalised logo.
Hayne wore a red T-shirt bearing the logo to speak to the media last week after his starring performance in the 49ers’ victory over the Dallas Cowboys.
On the shirt were two winglike shapes with a ‘J” and a ‘H” disguised between them. On the back is his 49ers’ No. 38. The design has been described as being like a “Fijian falcon.”
The new logo appears to be part of a larger brand protection move after reports emerged that action has been taken to trademark Jarryd Hayne’s name in the past two weeks.
Jarryd Hayne speaks to the media showing off his new personalised logo. Source: Supplied
A fortnight ago, a company called JH38 Holdings and wholly owned by Hayne was opened as he seeks to retain control over all branding on items such as clothing, sporting apparel and toys.
Wayne Beavis, Hayne’s manager, confirmed the trademark move but said it’s only “early days.”
Numerous high-profile athletes across many sports have developed their own logo branding, such as LeBron James, Tigers Woods and Roger Federer.
The sales in Hayne’s No.38 49ers jersey have skyrocketed since his starring performances in the games against the Texans and Cowboys.
His next test is up against Peyton Manning’s Denver Broncos on Sunday morning Australian time as he seeks to make the 49ers’ 63-man roster by the September 5 cut-off point.
Another sign of the commercial savvy exhibited by Hayne and his team was when they sealed a sponsorship deal with a renowned funds manager not long after he announced he was chasing his dream.
Small cap funds manager David Paradice watched Hayne’s initial press conference announcing he was leaving rugby league to try his luck at American football and was impressed by his spirit.
“Everyone was saying [to Hayne at the time] ‘You shouldn’t go’. I love it when someone who is at the peak of their career is willing to take a risk and try something new,” Paradice told Fairfax Media.
I met and had a chat with Jarryd. He’s a level headed and unassuming guy. I like people who go out on a limb and put everything on the line and I wanted to associate our brand with that.”
Paradice, who has built a $10 billion funds management business, has already introduced Hayne to several financial advisers when he was back in Australia in June and there are plans for further meetings.
“You couldn’t market someone like Jarryd Hayne without performance,” Paradice said. “Performance comes first and then the marketing. I think a lot of people go around marketing first and then think about performance later.”
The increased hype will only add to his commercial appeal and, as noted by 49ers beat writer Matt Barrows for the Sacramento Bee, no other player on San Francisco’s list has had to deal with the attention Hayne has received.
“No 49er, not even quarterback Colin Kaepernick, is pursued quite like Hayne,” Barrows wrote. “The American sports media certainly can be overblown and excessive as SpyGate, BountyGate and DeflateGate illustrate all too well.
“But if Americans have a healthy appetite for their sports stars, Australians are absolutely ravenous. And Hayne is their favourite snack. No item about the former Parramatta Eel is too small.”
Originally published as Hayne shows off new personalised logo