According to a recent tweet from Bloomberg’s Mark Gurman, Apple is “imminently” expected to reveal at least one new color option for the iPhone 14.
Apple allegedly intends to offer the iPhone 14 and iPhone 14 Plus in a new Yellow finish, according to rumors that surfaced last week. According to numerous sources, Apple’s PR department is preparing a product briefing with reporters on Tuesday, March 7, which may be connected to introducing a new iPhone color. We have yet to confirm the subject, though.
To increase sales in the middle of the product cycle, Apple frequently launches new iPhone colors in the spring. Apple unveiled new colors for the iPhone 13 and iPhone 13 mini on Tuesday, March 8, 2022, and the iPhone 13 Pro received a new Alpine Green shade. Apple introduced the Purple versions of the iPhone 12 and iPhone 12 mini in April 2021.
On Tuesday morning, a press release on the Apple Newsroom website will most likely be released, along with introducing a new iPhone cover and Apple Watch band colors for the spring.
Nearly a year to the day after the announcement of the green iPhone 13, a new iPhone 14 color is indeed imminent.
— Mark Gurman (@markgurman) March 6, 2023
In September of last year, Apple unveiled the iPhone 14 series. The hardware would stay the same, and the new color would only be a cosmetic change. The new iPhone 15 series is predicted to be unveiled in about six months.